Monday, 2 February 2009

Create Brochures That Do More

If you’re having a hard time making your brochure printing work the way you want them to, maybe it’s time for you to do a facelift. Print brochures that are designed to do more than they’re supposed to can get you more clients to buy from you.

For your brochure printing to become effective, they need to work double time. People nowadays need information, and they need it fast. Your color brochures can be effective marketing materials if they can provide your readers what they need. Other than showcasing your many products and services, why not print brochures that carry valuable information that your target readers can use.

Let’s see how you can change your brochure printing’s purpose to make it more effective:

As a pocket folder-

Include in your brochure a pocket folder that your target readers can use to keep your other marketing materials. The more information they have on your products and services, the better it is for them to decide to buy from you later on.

As a template-

When you print brochures, make sure that you have a ready template that you can use later for your other marketing materials. You can include elements that don’t change that much so you won’t have to create another template for your other ads. Your template can include your logo and contact information. All you have to do is to work on the template and then add the information you need to design the other documents that will then be inserted in your pocket folder.

As a difference page-

Apart from the description you have of your products and services, you can also add a page or a portion where you can explain how you are different from the other companies. This will be your difference page. Showcase all the benefits of buying your products, as well as tell your readers what you can do for them as well. This is a chance for you to emphasize a different kind of brochure printing where your readers are the priority instead of your business.

As a service list-

Just like your difference page, this part of your brochure can help your readers understand not only what you have to offer, but more importantly, what you can do to help them.

As a showcase for case studies-

Case studies prove theories and assumptions. Adding case studies in the information you have in your print ad shows your conviction and belief in your business. This demonstrates that you have a wonderful product, and that you believe in providing valuable service to your target clients. It also makes it easier for your readers to see how you can help them through more concrete examples.

As a display for testimonials-

Testimonials from real live clients always get results. People in general have the penchant for imitating what others have done. This is the principle behind testimonials. If other people swear by your product’s effectiveness then it would be easier for your readers to decide to buy your product.

And as always, don’t forget to tell your story. Tell them about your business with openness and honesty, and you’ll surely enjoy a lot of clients that will be devoted to the same ideals that you offer.

View all Colleen Davis's articles

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